“Succinct, smart, and unexpected advice on starting and running a business.” –Library Journal
“…full of practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities…” – Huffington Post
“Lessons and content in The Entrepreneur’s Playbook are life changing and unique. The reader learns to think differently, gain confidence and become a calculated risk taker.” –CEO Forum magazine
“As Steve Jobs said, ‘Think differently. Be one of the crazies that changes the world.’ This book will you with real world tools to do so.” –CEO Forum magazine
When failure is not an option.
Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.
Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:
Locate sure-bet opportunities for improving products • Get serious about positioning, distributing, and licensing • Find funding • Take calculated risks and minimize failure • And much more.
The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.